3 BFCM Ads that CRUSH and Take 1 Hour to make

Last week, I told one of my clients to hang up on me 20 minutes into our strategy call.

“We only have studio shots of our top-seller.”
“We haven’t seeded any to influencers this month.”
“What if what their content doesn’t arrive in time?”

Finally, I stopped them:

“Hang up this call. Grab your phone. Go shoot content right now.”

So in this week’s newsletter, I’m sharing 3 winning ad formats you can make within 2 hrs.

Why Most Brands Run Out of Time Before BFCM

This client came to me needing help with their BFCM plan: big goals, tight window.

They asked, “How can we triple sales in 30 days? Is it even possible at this point?”

My answer… We have no shot unless we take matters into our own hands.

Relying on influencers or praying that a whitelisting ad takes off is a recipe for disaster.

They only had 1 winning video ad and a few static winners my team launched that week, but that’s not enough to scale 300%.

So I told them what I tell every brand this time of year:

“Volume beats luck”

We need to launch more if we want to find more winners fast.

Our mission was to launch 100 ads within 30 days.

I sent them 3 video scripts, we hung up, and within a few days, we had all 3 videos live and scaling faster than they ever have!

The Problem I Always See with Small Brands

They fail because they’re slow and rely on Hail Mary tactics.

Spending a month to launch ONE influencer campaign.

Making 7 rounds of revisions before launching a batch of ads.

By the time they launch anything, a month has passed by, and nothing has changed.

When time’s running out, the fastest way to find new winners is more creative volume.

Stop overthinking everything.

Stop being paralyzed by Andromeda takes.

While you’re worrying about every minor detail, the 8-9 figure brands you admire are launching 20x more ads.

Proven ads that CRUSH & take 2 hours to make 👇

The ads that win right now are messy, fast, and authentic.

For context, I scripted these ads for my clients, and they were filmed within a day.

Each of these ads became top-spenders we scaled behind to break each of their all-time revenue and profit records 🚀

1️⃣ Founder Sale Announcement (on camera)

Announce your sale, speaking directly to the camera.

Talk directly to the camera. Explain why people love your product.

Doesn’t need to be perfect. It just needs to sound like you.

2️⃣ Pack An Order Voiceover (Faceless)

Announce your sale, then record yourself packing an order.

Throughout the packing, include a voiceover explaining your favorite items they ordered.

This allows you to share more about your brand, plus a behind-the-scenes look!

We used this as a quick story video for Cherrypick - a packing voiceover clip:

The voiceover described how the brand grew, what it means to families, and gratitude for the people who made it possible.

The framework: Reflect → Appreciate → Invite.

This simple gratitude clip outperformed every testimonial on both cost and engagement.

3️⃣ B-Roll + Text (No Face or Voice)

Film a few quick clips of your product in use.

Add music and text overlays to the b-roll you shot.

We ran this for Cherrypick - They used their own hero product (The Magic Playwall) to write out their 20% OFF Birthday Sale announcement.

Following the sale messaging, there was a mashup of kids enjoying their Magic Playwall.

This 10-second clip slashed CPA by 2x and scaled like crazy!

“But My Brand’s Different…”

This is the first thing I hear after showing results like that:

“Yeah, but we’re not a [_____] company.” “That wouldn’t work for my product.”

It will.

This is about showing motion and meaning.

If you sell apparel, show someone folding it, packing it, wearing it. If you sell supplements, show a morning routine. If you sell home goods, show the product being set up for a holiday party.

You’re filming proof that your brand moves.

That one worked too. Another winner!

What It All Comes Down To

When you make filming this simple, your brand stops relying on luck.

You’ll have content ready when things speed up, instead of scrambling when they already have...

That’s what separates the brands that ride the wave from the ones that drown under it.

So don’t wait for perfect.
Don’t wait for influencers.
Pick up your phone and film.

That’s the strategy that will make your BFCM.

– Joel